Marketing

You Are Worthy

Marketing can feel as awkward and unnerving as middle shcool. Who are you to harrass people with your begging, right? But the truth is that you're not groveling for attention, you're OFFERING people something they need.

Yes, you are WORTHY. In fact, what could be more selfish than keeping your awesome business to yourself? The world needs YOU!

From your brand identity to cross-platform media campaigns, Sarah Susan can help you share the joy. Don't be shy! Email me at sarahsusandesign@gmail.com or call 734-707-7478 to start making your very own marketing plan.

Abby Korotney Designs logo
Abby Korotney Designs
I wanted this logo to be as vibrant and electric as the artist who commissioned it.
Carol Evert Art logo
Carol Evert ArtCharting the Intersections of Sight
Carol's watercolors are precise, carefully composed, and masterfully executed. I wanted her logo to show the world she means business.
Marie Annette Art logo
Marie Annette ArtA Wonderful World
Marie's paintings are organic, lyrical, and oftentimes playful. I used a bird shape from one of her paintings and a cursive font to reference the flow of her brushstrokes, and combined it with colorful candy-shaped letters to incorporate her playful side.
David I. Steinberg Law Group, LLC logo
David I. Steinberg Law Group, LLC
I aimed to convey something solid but accessible in this logo for an attorney.
Virtual-Guided RSW Weldability Prediction ApplicationCINDI (Computational Intelligence & Design Informatics Laboratory)
I incorporated sparks into this logo for an engineering app that predicts welding outcomes.
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CInDI (Computational Intelligence & Design Informatics Laboratory) logo
CInDI (Computational Intelligence & Design Informatics Laboratory)Wayne State University
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CInDI labs logo with heading
CInDI Computational Intelligence & Design Informatics Laboratory Labs Wayne State University
For this engineering research lab, I wanted to imply growth and fluidity—ideas coming to life.
Wayne State University SMDC logo
SMDCSmart Manufacturing Demonstration Center
To showcase the Detroit sensibilities of this cutting-edge manufacturing research center, I incorporated elements from automotive graphics.
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April Child Abuse Prevention Campaign
April Child Abuse Prevention Campaign Billboard
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April Child Abuse Prevention Campaign Billboard
April Child Abuse Prevention Campaign Bus Ad
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April Child Abuse Prevention Campaign Bus Poster
April Child Abuse Prevention Campaign Billboard
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April Child Abuse Prevention Campaign Bus Poster
April Child Abuse Prevention Campaign Social Media Post
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April Child Abuse Prevention Campaign Bus Poster
April Child Abuse Prevention Campaign Social Media Post
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April Child Abuse Prevention Campaign Bus Poster
April Child Abuse Prevention Campaign Social Media Post
The Washtenaw Child Advocacy Center (WCAC)asked me to create billboards and a bus ad for their April (Child Abuse Awareness Month) campaign. The egregious abuses committed by Larry Nasser on young gymnasts were fresh in the news, and many voiced concerns about children not being believed or heard when an adult harms them. This faultline became our simple campaign logo, "Listen. Believe." Pairing that with close-ups of children's faces, I wanted to create an unavoidable confrontation with the injustice of child exploitation.
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Good Samaritan Campaign Illustration
Good Samaritan Campaign Illustration
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Good Samaritan Campaign Letterhead
Good Samaritan Campaign Letterhead
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Good Samaritan Campaign Flyer
Good Samaritan Campaign Flyer
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Good Samaritan Campaign E-Blast
Good Samaritan Campaign E-Blast
For Catholic Social Services of Washtenaw County's year-end-giving campaign, dubbed the "Good Samaritan Campaign," I recalled that the New Testament parable of the Good Samaritan was prompted by the question, "Who is my neighbor?" So I created a simple narrative arc to encompass this question, reminding donors that we are, in fact, our brothers' keepers.

View PDF of the Good Samaritan Campaign Letterhead used in the mailings to donors.

View PDF of the Good Samaritan Campaign Flyer distributed in parishes.
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Senior Substance Abuse Campaign Pamphlet: Front
Senior Substance Abuse Campaign Pamphlet: Front
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Senior Substance Abuse Campaign Pamphlet: Back
Senior Substance Abuse Campaign Pamphlet: Back
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Senior Substance Abuse Campaign Bookmark: Front Senior Substance Abuse Campaign Bookmark: Back
Senior Substance Abuse Campaign Bookmark: Front
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Elder Abuse Campaign Restaurant Placemat
Elder Abuse Campaign Restaurant Placemat
To raise awareness of substance abuse risks for seniors, Community Mental Health Partnership of Southeast Michigan funded a campaign called, "Get Connected" through Catholic Social Services of Washtenaw County.

View PDF of Senior Substance Abuse Campaign Pamphlet.

View PDF of Senior Substance Abuse Campaign Bookmark.

View PDF of Elder Abuse Placemat.
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Child Abuse Prevention Website Banner
Child Abuse Prevention Website Banner
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Child Abuse Prevention Social Media Banner
Child Abuse Prevention Social Media Banner
For Child Abuse Prevention month, a caseworker at Catholic Social Services of Washtenaw County wrote an article about how to identify and stop child abuse. To promote the article, I created artwork that incorporated a blue pinwheel, the national symbol for child abuse prevention.